DTC Shipper
A sleek, safe, and bold shipping solution for canned wine. Designed to replace plain brown boxes with something that protects product and elevates the unboxing experience.
This project started with a simple insight: shipping wine in generic cardboard didn’t reflect the care and personality of the brand. What we needed was a solution that was functional, bold, and unmistakably on-brand.
Category
Branding, Graphic Design
Client
Graham + Fisk's Wine-In-A-Can
Designer
Tyler H. Jensen
Project Description
Before this project, online orders were packed in plain brown boxes and protected with loose filler. It kind of worked functionally, but it didn’t:
Reflect the quality and personality of the product
Protect cans consistently from drops and impacts
Create an unboxing experience worth remembering
The goal was to solve real logistics problems and make packaging that people would actually feel good about — the moment it arrived.
The Process
The project began with an idea: shipping wine didn’t have to feel generic.
I led the ideation and graphic design, starting with early concepts around how the shipper should look, feel, and function from a brand perspective. The goal was to create something that felt intentional — not just protective, but clearly part of the Graham + Fisk’s experience.
From there, I partnered with structural packaging designers to bring the concept to life. I shared visual direction, layout ideas, and functional goals, then worked collaboratively to refine the structure through multiple rounds of prototyping.
Throughout the process, I focused on:
How the box would be experienced by the customer
How branding could live on a functional shipping object
Making sure form and function worked together, not separately
The Outcome
The final shippers combine engineered protection with bold, confident design.
Structurally, the packaging safely secures cans during transit. Visually, it replaces plain brown boxes with something unmistakably on-brand. Turning a logistical necessity into a brand moment.
The result is packaging that:
Protects product during shipping
Elevates the unboxing experience
Reinforces the brand before the cans are even opened