Pink House Co.
Pink House Co is a boutique with a fresh identity - warm, memorable, and rooted in a new owner’s vision for a boutique with personality. I led the art direction and brand design, and partnered with a web developer to bring the brand online in a way that felt cohesive, intentional, and ready to grow.
Category
Logo Design, Branding
Client
Pink House Co.
Designer
Tyler H. Jensen
Collaborator
PixelPrecision Studios (web development)
Project Description
When the boutique changed hands, the new owner wanted a brand that felt like her own while still appealing to the loyal local audience. I needed to create an identity that told a story. One that was welcoming, stylish, and immediately recognizable. The challenge was to strike a balance between:
Reflecting the boutique’s existing charm and community roots
Establishing a distinctive visual identity that felt fresh and intentional
Building a system that could scale into web, social, and print
The Process
I started by digging into the boutique’s personality and the owner’s perspective — what felt familiar, what felt aspirational, and what should be amplified visually. From there, I developed:
Logo Concepts
Explored multiple logo directions that ranged from playful and expressive to refined and classic. The final logo strikes a balance: it’s approachable but elevated, a visual handshake between the boutique’s history and its next chapter.
Brand Standards
Crafted a concise brand system with:
A primary logo and supporting marks
Color palette that feels warm and distinctive
Typography and usage guidelines
Clear rules for how the brand should look across touchpoints
The Outcome
The Pink House Co identity successfully gave the boutique a voice that feels its own. More than a logo, this work gave the boutique a foundation to grow with confidence.
The brand has:
A unified design system that works across web and physical touchpoints
A logo suite that scales from signage to social
A web presence that reflects the boutique’s warmth and character