Holiday Advent Calendars
Holiday limited-edition products designed for gifting, retail, and ecommerce. Including two distinct designs that sold out and even made it into Target for one season.
The design journey started with a playful idea and evolved into a highly collectible product that combined structural ingenuity with seasonal spirit.
Category
Graphic Design, Marketing
Client
Graham + Fisk's Wine-In-A-Can
Designer
Tyler H. Jensen
Project Description
Holiday products are unique: they need to feel special and limited, but also clear in purpose and visually compelling at first glance. For Graham + Fisk’s, the goal was to create an advent calendar for canned wine that:
Worked as a fully functional structural product
Felt joyful and collectible
Performed well in both ecommerce and retail environments
Could evolve from year to year while retaining brand alignment
This wasn’t just another box on the shelf - it was a seasonal experience.
The Process
I began by exploring how a holiday calendar could reflect the brand’s playful side while staying practical and shippable. The first look leaned into a nostalgic, cozy energy, something warm and familiar.
Year One - Ugly Sweater Edition
The first version leaned into festive humor. Designed with personality and built with structural protection in mind, this Advent Calendar sold out quickly and became a holiday favorite.
That success opened doors.
Year Two - Festive Classic
For the next season, we dialed in a slightly more elevated festive design — pulling in richer colors and refined typography that still felt seasonal but with broader appeal.
Throughout both versions, the focus was on:
Designing structural packaging that protects product in transit
Giving each calendar a distinct personality
Making the design feel giftable and collectible
Each iteration was informed by real performance and customer feedback from the last.
The Outcome
These holiday calendars became standout seasonal items for Graham + Fisk’s:
Both editions sold out through ecommerce
One version was carried by Target for the holiday season, expanding reach beyond the core brand audience
What began as a limited seasonal offering turned into a memorable part of the brand’s product story
By treating the product as both a creative challenge and a performance opportunity, we delivered a holiday item that resonated emotionally and commercially.