Sauv Series
The Sauv Series launched as a limited-edition extension of the core Graham + Fisk’s lineup. A classic pairing of crisp, expressive wines with a design system that elevated the look and feel of the brand while staying true to its roots. What started as a seasonal experiment became a staple after selling out and building strong demand.
Category
Branding, Graphic Design, Marketing
Client
Graham + Fisk's Wine-In-A-Can
Designer
Tyler H. Jensen
Project Description
Graham + Fisk’s wanted a fresh series that felt connected to the core brand but still had its own identity. It needed to:
Feel elevated and modern without losing what customers already trusted in the brand
Communicate a differentiated wine experience at a glance
Work for both ecommerce and retail environments
Be scalable for potential future extensions
The task was as much about positioning as it was about visuals.
The Process
I started by exploring multiple directions, each with its own voice:
Clean & Minimal — highly refined, almost clinical focus on product
Illustrative & Emotional — more expressive, storytelling-forward
Brand Continuum — a bridge between established brand cues and something more aspirational
After pitching and reviewing these options with the team, we landed on a direction that felt like the next step — something that looked and felt like Graham + Fisk’s, just a bit more elevated. It lived in the brand’s world without repeating it.
The design emphasized:
Simple, confident typography
Limited but meaningful color accents
A flexible system that worked across cans, digital banners, and lifestyle photography
Go-to-Market Strategy
I planned the launch to work in two spheres:
Ecommerce First
Curated product pages with mood imagery that reinforced the elevated feel
Email drip to segmented audiences tied to previous purchases
A launch announcement that highlighted limited availability to build urgency
Select Market Roll-Out
Placed launch stacks in key retail partners with supporting POS
Coordinated social assets that told a cohesive visual story
The strategy wasn’t just about looking good — it was about being seen, understood, and bought.
The Outcome
The response exceeded expectations:
The Sauv Series sold out its limited run
Strong demand led to the series becoming a permanent part of the lineup
Traffic and conversions on ecommerce benefited from clear visual hierarchy and messaging
The work reinforced how intentional design + strategy can shift perception and performance
