Moscato With Bubbles
The first line extension for Graham + Fisk’s - and the brand’s first sweet wine. Supported by a full marketing campaign and a national on-premise rollout.
This project wasn’t just about designing a new can. It was about introducing an entirely new audience to the brand while staying true to what already worked.
Category
Branding, Graphic Design, Marketing
Client
Graham + Fisk's Wine-In-A-Can
Designer
Tyler H. Jensen
Project Description
Moscato with Bubbles marked a big moment for the brand: its first-ever line extension and its first entry into the sweet wine category.
The challenge was twofold:
Introduce a new flavor profile without alienating existing customers
Position the product as fun and approachable while staying brand-consistent
This wine needed to feel familiar enough to belong — but different enough to stand out.
The Process
I approached this project by thinking beyond the can itself. From the start, the goal was to design and market a product that felt intentional at every touchpoint.
Designing the Line Extension
Visually, the can was designed to sit comfortably within the Graham + Fisk’s family while signaling something new. Color, typography, and hierarchy were carefully adjusted to create a sweeter, more playful feel, without breaking brand consistency.
Launching a New Category
I built marketing campaigns to support the launch across digital, ecommerce, and sales channels. This included:
Launch messaging tailored to a new sweet-wine audience
Visual assets designed for retail, social, and on-premise use
Campaign planning to introduce the product as an extension, not a departure
Every decision was made with scalability and performance in mind.
The Outcome
Moscato with Bubbles quickly proved its value:
Successfully launched Graham + Fisk’s first sweet wine
Expanded the brand into new drinking occasions and audiences
Earned national placement at Buffalo Wild Wings in 2025, introducing the product to a massive on-premise audience
What began as a line extension became a meaningful growth opportunity for the brand.